What is GOLF Link?
GOLF Link is the ONLY provider of Australian golf's national
handicapping system. Our "online hook" for EVERY golf club
member is each golfers handicap, which every club member can access
at www.golflink.com.au. This is why GOLF Link is Australia's
#1 golf website and has a 'Mature Independent' and affluent
audience delivering:
- In excess of 290,000 Unique Browsers on average per month
- In excess of 2 Million Page Impressions on average per month,
with
- Approximately 64,000 members on our e-mail list.
Over 400,000 club member golfers use our service and can be
reached online, by e-mail and direct mail. GOLF Link is a
quality niche site visited by many golfers at least weekly with
strong branding opportunities, low clutter and good click-throughs.
GOLF Link's online data is measured by Nielsen, and audited
by the ABA.
In April of 2010, and then again in September 2011, GOLF Link
made the necessary technical amendments to facilitate the
implementation of the US system of golf handicapping in Australia.
With the overwhelming interest in the changes, GOLF Link
reached more than three quarters of all Australian club golfers in
one month (April 2010 and then again in September 2011). GOLF
Link will launch the final iteration of Golf Australia's latest
amendments to the Australian golf handicapping system sometime in
the September quarter of 2013.
A golfer's handicap is a critical value - it allows competition
golf to be played on an equitable basis at all 1,500+ golf clubs
across Australia. As a 'badge of rank' amongst golfers, the
integrity of a golfer's golf handicap's is fiercely defended.
GOLF Link has been trusted to provide this value now for over
12 years. GOLF Link is a veteran of the digital space.
GOLF Link in 2013 will seek to "connect golfers and golf"
through innovative products that will include:
- Lexus Cup - building on the 35,704 engaged golfers who
participated in the inaugural 2012 Lexus Cup, GOLF Link and Lexus
will team up again in 2013 and 2014 to deliver the world's largest
golf leaderboard and Australia's most engaged online golf
audience.
- Race to The Sands Torquay - Golf Link's "real world"
order of merit based golf tournament will culminate in an
enthralling final at the world class golf resort, The Sands
Torquay.
- Innovative and relevant golf and non-golf content to
engage with our affluent golfer community
See what happens when a member logs
in...
GOLF Link Resources
- Since our launch in 2000, we have been the #1 golf
website in Australia (Nielsen Net Ratings 2011)
- Australia's National Golf Handicapping System,
used by more than 400,000 golf club members and 1,200 golf clubs
around the country
- Golf Link markets tee times and
vouchers from over 1200 golf clubs
- Our free monthly e-newsletter, The Link, is
delivered to in excess of 64,000 through GOLF Link
- Database of over 400,000 golfers available for
direct mail
- The Race to The Sands Torquay to approximately 1,500
golfers
Features of GOLF Link for Members
- Mates' enhanced membership program, stats, charts and social
features
- GOLF Link Cup, a nation-wide virtual golf
tournaments
- Sponsor Open Days and Race Series at high profiled courses
- Our golf handicap system updates automatically and enables
members to review past rounds of play as well as compares handicaps
with mates.
- New GOLF Link handicap tracker app for iPhone
Golf Link Member Pages
The process is as easy as entering your GOLF Link
number. Handicap updates automatically following play; this keeps
our members visiting frequently.